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Programme and Schedule

  • Sunday, 16 October 2016

    Time Programme Venue
    15:00 hrs - 22:00 hrs Arrival and Registration of Participants Fullerton Suite Foyer Level 5 Victory Annexe Eastern & Oriental (E&O) Hotel
    20:30 hrs - 22:00 hrs WTC 2016 - Welcome Reception
    (by invitation only)
    32 Mansion, Penang
    Programme:

    20:00 hrs


    All delegates to be ready at the Lobby


    Victory Annexe Lobby E&O Hotel
    20:00 hrs - 20:10 hrs Depart from E&O Hotel to 32 Mansion, Penang
    (walking distance approximately 5 - 10 minutes)
    32 Mansion, Penang
    20:30 hrs - 22:00 hrs WTC 2016 - Welcome Reception
    (light instrumental performance)
    22:00 hrs Return to delegates’ hotels E&O Hotel, The Royale Bintang Hotel, St. Giles Wembley Hotel, Bayview Hotel, Cititel Hotel and Jen Hotel
  • Monday, 17 October 2016

    Time Programme Venue
    08:00 hrs - 09:00 hrs Registration - delegates who had yet to register on 16 October 2016 Macalister Ballroom Level 5 Victory Annexe E&O Hotel
    09:30 hrs - 10:30 hrs WTC 2016 Opening Ceremony Grand Ballroom Heritage Wing, E&O Hotel
    Programme:

    09:00 hrs


    Arrival of Delegates
    09:20 hrs Arrival of VIPs
    09:25 hrs Arrival of VVIP
    09:30 hrs - 09:45 hrs Welcome Remarks by The Hon. Mr. Lim Guan Eng, Chief Minister of Penang
    09:45 hrs - 10:00 hrs Opening Remarks by H.E. Dr. Taleb Rifai, Secretary General of World Tourism Organization (UNWTO)
    10:00 hrs - 10:30 hrs Keynote Address by The Hon. Dato’ Seri Mohamed Nazri bin Abdul Aziz, Minister of Tourism and Culture Malaysia

    Coffee / Tea Break
    10:30 hrs - 11:00 hrs WTC 2016 Press Conference The 1885 Gold Room Heritage Wing, E&O Hotel
    11:00 hrs - 12:30 hrs Session 1: Tourism a Sunrise Industry? Now and Beyond
    Presentations:
    1. Tourism Future Trends Beyond 2030 - Mr. John Kester, UNWTO Programme Manager Tourist Trends and Marketing Strategies
    2. Tourism Future Trends Beyond 2030: Megatrend-lens: Targeting and Matching Tourism Demand - H.E. Tan Sri Dr. Ong Hong Peng, Secretary-General of the Ministry of Tourism and Culture, Malaysia
    3. Tourism Future Trends Beyond 2030 - Mr. Gerald Lawless, Chairman of the World Travel & Tourism Council (WTTC)
    Macalister Ballroom Level 5 Victory Annexxe E&O Hotel
    12:30 hrs - 13:30 hrs Panel Discussions / Q&A Session
    13:30 hrs - 14:30 hrs Lunch Sarkies Annexe and Sarkies Corner Heritage Wing, E&O Hotel
    14:30 hrs - 16:00 hrs Session 2: Tourism Experiences: Breaking New Grounds
    Presentations:
    1. Tourism and Beyond: An Evolving Value Proposition for the Meetings Industry - Ms. Nina Freysen-Pretorius, President of International Congress and Convention Association (ICCA)
    2. Luxury Hospitality from YTL's Experience - H.E. Tan Sri Dr. Francis Yeoh, Chief Executive Officer of YTL Corporation
    3. AirAsia Experiences: Customers First - Ms. Aireen Omar, Executive Director and Chief Executive Officer of AirAsia Berhad
    Macalister Ballroom Level 5 Victory Annexxe E&O Hotel
    16:00 hrs - 16:30 hrs Coffee / Tea Break
    16:30 hrs - 17:30 hrs Panel Discussions / Q & A
    20:00 hrs - 22:30 hrs Welcome Dinner hosted by the Hon. Minister of Tourism and Culture Malaysia The Top Komtar, Penang
    Programme:

    19:00 hrs


    All delegates to be ready at the Lobby


    Official Hotels
    19:15 hrs -19:30 hrs Depart from E&O Hotel to The Top, Komtar
    (transport will be provided by the Organizer. Journey will take approximately 30 - 45 minutes)
    The Top Komtar, Penang
    19:40 hrs Arrival of VIPs
    19:50 hrs Arrival of VVIPs
    19:55 hrs Arrival of The Hon. Minister of Tourism and Culture Malaysia

    Opening Remarks by The Hon. Minister of Tourism and Culture Malaysia
    20:00 hrs - 22:30 hrs Welcome Dinner hosted by the Hon. Minister of Tourism and Culture Malaysia
    (1Malaysia dance, light instrumental performance, singing performance, fashion show, Boria performance and Joget Lambak)
    Return to delegates’ hotels E&O Hotel, The Royale Bintang Hotel, St. Giles Wembley Hotel, Bayview Hotel, Cititel Hotel and Jen Hotel
  • Tuesday, 18 October 2016

    Time Programme Venue
    09:00 hrs - 15:45 hrs Spouse Programme - City Tour East Meets West (for registered spouse only) Pick up point & drop off point: Heritage Wing Lobby, E&O Hotel
    09:30 hrs - 11:00 hrs Session 3: Tourism: Prospering Communities, Endless Opportunities
    Presentations:
    1. Optimising Economic Transformation in the Tourism Industry - H.E. Dato’ Sri Idris Jala, Chief Executive Officer of Performance Management And Delivery Unit (PEMANDU)
    2. Sustainable Tourism & Conservation Initiatives Lower Kinabatangan Sabah Malaysia - Prof. Dr. Amran Hamzah, Professor of Universiti Teknologi Malaysia
    3. Youth Tourism and Volunteer Tourism: New Source of Growth - Mr. David Chapman, Director General of World Youth Student and Educational (WYSE) Travel Confederation
    4. Rural Tourism: Delighting Tourist, Prospering Communities- Mr. Peter Semone, Chairman of the PATA Foundation
    Macalister Ballroom Level 5 Victory Annexxe E&O Hotel
    11:30 hrs - 11:30 hrs Coffee / Tea Break
    11:30 hrs - 12:30 hrs Panel Discussions / Q&A Session
    12:30 hrs - 13:30 hrs Lunch Sarkies Annexe and Sarkies Corner Heritage Wing E&O Hotel
    13:30 hrs - 15:00 hrs Session 4: Tourists First: Maximizing the Power of Marketing
    Presentations:
    1. Destination Branding: Learning from the Hallyu Effect - Mr. Jonathan Hyong - Joon Kim, Chief Creative Officer, Signal Pictures
    2. Innovative Marketing: Big Data Approach - Mr. Jackson Pek, Vice President and General Counsel of Asia Pacific, Amadeus Asia Limited
    3. TripAdvisor: Discovering Tourism Delights - Ms. Helena Egan, Global Director, Industry Relations, TripAdvisor
    4. The 4th Industrial Revolution - Opportunities and Challenges - Dr. Dzahar Mansor, National Technology Officer of Microsoft Malaysia
    Macalister Ballroom Level 5 Victory Annexxe E&O Hotel
    15:00 hrs - 15:30 hrs Coffee / Tea Break
    15:30 hrs - 16:30 hrs Panel Discussions / Q & A
    16:30 hrs - 17:30 hrs Conclusion and Recommendations
  • Wednesday, 19 October 2016

    Time Programme Venue
    09:00 hrs - 15:45 hrs Technical Tour
    Option 1: City Tour - East Meets West
    Option 2: Heritage Tour - George Town Heritage
    Pick up point & drop off point: Heritage Wing Lobby, E&O Hotel
    16:00 hrs - 22:00 hrs Departure of Delegates Penang International Airport

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