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Session 1: Tourism a Sunrise Industry? Now and Beyond
1. Tourism Future Trends Beyond 2030 - Mr. John Kester, UNWTO Programme Manager Tourist Trends and Marketing Strategies PDF
2. Tourism Future Trends Beyond 2030: Megatrend-lens: Targeting and Matching Tourism Demand - H.E. Tan Sri Dr. Ong Hong Peng, Secretary-General of the Ministry of Tourism and Culture, Malaysia PDF
3. Tourism Future Trends Beyond 2030 - Mr. Gerald Lawless, Chairman of the World Travel & Tourism Council (WTTC) PDF

Session 2: Tourism Experiences: Breaking New Grounds
1. Tourism and Beyond: An Evolving Value Proposition for the Meetings Industry - Ms. Nina Freysen-Pretorius, President of International Congress and Convention Association (ICCA) PDF
2. Luxury Hospitality from YTL's Experience - H.E. Tan Sri Dr. Francis Yeoh, Chief Executive Officer of YTL Corporation PDF
3. AirAsia Experiences: Customers First - Ms. Aireen Omar, Executive Director and Chief Executive Officer of AirAsia Berhad PDF

Session 3: Tourism: Prospering Communities, Endless Opportunities
1. Optimising Economic Transformation in the Tourism Industry - H.E. Dato’ Sri Idris Jala, Chief Executive Officer of Performance Management And Delivery Unit (PEMANDU) PDF
2. Sustainable Tourism & Conservation Initiatives Lower Kinabatangan Sabah Malaysia - Prof. Dr. Amran Hamzah, Professor of Universiti Teknologi Malaysia PDF
3. Youth Tourism and Volunteer Tourism: New Source of Growth - Mr. David Chapman, Director General of World Youth Student and Educational (WYSE) Travel Confederation PDF
4. Rural Tourism: Delighting Tourist, Prospering Communities- Mr. Peter Semone, Chairman of the PATA Foundation PDF

Session 4: Tourists First: Maximizing the Power of Marketing
1. Destination Branding: Learning from the Hallyu Effect - Mr. Jonathan Hyong - Joon Kim, Chief Creative Officer, Signal Pictures PDF
2. Innovative Marketing: Big Data Approach - Mr. Jackson Pek, Vice President and General Counsel of Asia Pacific, Amadeus Asia Limited PDF
3. TripAdvisor: Discovering Tourism Delights - Ms. Helena Egan, Global Director, Industry Relations, TripAdvisor PDF
4. The 4th Industrial Revolution - Opportunities and Challenges - Daqing Lee, Microsoft Malaysia PDF


General Information Note PDF
WTC 2016 Programme PDF
Technical Note PDF